Absa CEO Danile Mminele recently unpacked to News24 how the bank is reinventing itself to claim its place in Africa. Commenting on Absa, senior banks analysts at Intellidex, Nolwandle Mthombeni, said that while Absa had some footprint in Africa under Barclays, it never set its eyes on being a big Pan-African bank before. The push towards growing its operation in the rest of Africa gave Absa a distinct brand identity, especially when the bank summed its intensions through the “Africanacity” phrase. This created a break from the direction Afrikaner-founded Volkskas Bank or the Barclays -shackled Absa pursued.

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