Across sectors and geographies, organisations face rising pressure to demonstrate impact. But measuring impact is no longer enough.

In this paper, Krutham examines why impact measurement must evolve from a compliance exercise into a strategic discipline that supports better decision-making. Drawing on insights from evaluation and impact measurement and management, the paper explores how organisations can generate credible, actionable insights that improve outcomes, strengthen accountability and support long-term value creation.

Contributors: Palmer Development Group director Cara Hartley and independent impact expert Mishkah Teladia